BENEFITS OF HAVING YOUR OWN DOMAIN NAME
by Marty Foley
An Internet domain name is a one-of-a-kind web address that
you can purchase for your web site through Internic, the
organization in charge of domain name registration. It could
contain your business name: http://www.yourbusinessname.com,
or most any other word/letter combination that you want,
based upon availability. For example, after much brainstorming,
I decided on http://www.ProfitInfo.com as my domain name.
You may not have considered the benefits that having your
own domain gives you, so I'll list some major ones and then
we'll look at each more closely:
1) Gives Exclusivity.
2) Adds Credibility.
3) Allows Mobility.
4) Avoids Loss of Momentum.
Without your own domain, you don't have much of a choice;
your email and web addresses will generally be based on the
domain name of your host or Internet service provider, such
as and .
But having your own domain name is like owning your own
virtual real estate; your own slice of cyber turf, if you
will. Such exclusivity can help build name recognition for you
and your company.
As the saying goes: "You never get a second chance to make a
first impression", and in business, first impressions count.
Having your own domain name projects a professional image of
you and your company, normally associated with large
companies. It tends to say to others that you're a serious
business person, operating an established business, in a
professional manner (even if you're operating out of your
bedroom at home, much of the time in your P.J.'s; but
regardless of your dress, you should still conduct your
business in a serious, professional manner.)
As mentioned above, if you set up a web site without owning
your own domain name, you end up using the domain name of
your web host by default. Such a web address is not mobile;
you can't take it with you if you ever decide to switch to
another web host.
But ownership of your own domain name gives you the option of
moving your web site to another host without losing your web
address. You can pull up stakes at any time and take your
domain name with you.
NOTE: Some have run into domain ownership problems when their
ISP or other person or party that took care of the process of
domain registration did not list them as the actual owner.
Moral of the story: Make sure you are properly listed as the
owner of the domain when it is registered.
Avoids Loss of Momentum
As any web marketer knows, it takes effort (not necessarily
any expense, if you know some tricks of the trade) to
promote a web site. Fortunately, over time, some of those
marketing efforts can build momentum, bringing more and more
traffic to your site without additional marketing effort.
But unfortunately, if you can't take your web address with
you when you switch to another ISP or host, you can lose
much - if not all - of the momentum gained by your previous
web marketing efforts.
Now you may be happy with your current web host and have no
plans to switch, but having the option to move your web site
to another host without losing your web address is always
good to have open to you. Domain name ownership gives you
that option, and any momentum you've gained from previous
effort (and possibly expense) involved in promoting your
web address doesn't go down the drain.
So, are you a serious Internet entrepreneur without your own
domain name for your web site? Then now might be a good time
to start making a list of possible domain names. However,
don't grab just any domain name in haste. A poorly-chosen
one won't give you the maximum benefits that a well-chosen
one can. Take your time to brainstorm the best domain name
that you can come up with. That's a key task for serious
web marketers, especially if you consider that your web
address is the world's link to you.
Article by Marty Foley, author of Internet Marketing
His ProfitInfo Newsletter reveals proven, often overlooked
strategies to build your Internet profits now: