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  35 Deadly Web Site Sins That will Kill Your Business!

By Shelley Lowery

After reviewing thousands of web sites over the past couple
of years for my Exceptional Sites Award, I have come to the
conclusion that many business web sites are missing the boat.

For example; I've been working on some offline promotions
and was searching for a simple targeted mailing list. I
searched through about twenty sites and not one of those
sites were, what I would consider, professional. Their
standard blue links were enlarged to about a size 16 font,
busy backgrounds, flashing images and very unorganized.

Did I purchase a mailing list from any of those sites?
Absolutely not. Why? The way I see it, if those companies
don't take pride in their web sites, chances are, they won't
take pride in their products either. Large linked text and
flashing graphics won't make sales.

Your web site is a direct reflection of you and your business.
The appearance of your site is the most important factor in
determining your sites value. In other words, if your site
doesn't look professional or pleasing to the eyes at first
glance, its perceived value and the value of your products
and services will be low.

On the other hand, you may have a great web site, well
designed and a quality product or service, but if it takes
too long to load, the value will still be perceived as low.
Why? Because your potential customer won't wait. Ultimately
costing you business.

Another consideration of great importance is your content.
Not just links, but content with value. When someone is
surfing the net and they visit your web site, they're
visiting for a reason. Your site has something they want.
Whether it is your product, service or information, that's
why they're there. If they don't find what they're looking
for, they move on to the next site and so on. If you want
your visitors to stay at your site, provide the quality
content they're looking for in a nicely organized fashion.
Give them a reason to want to explore your site and to
continue to visit your site in the future.

After receiving many questions, in regard to site design,
from my visitors who weren't selected to receive an award,
I have devised a list of what I refer to as "35 Deadly Web
Site Sins".

- Poor load time

- Poor overall appearance

- Spelling/Grammar

- No contact information

- Poor content

- Poor navigation

- Broken links and graphics

- Poor browser compatibility

- Large slow loading graphics

- Too many graphics

- Pages scolling to oblivion

- Multiple use of animated graphics

- Animated bullets

- Too many graphic and/or line dividers

- Busy, distracting backgrounds

- Multiple banners and buttons

- Poor use of frames

- Large fonts

- Pop up messages

- Over use of java

- Poor use of tables

- Poor organization

- Different backgrounds on each page

- Over powering music set to autoplay

- Confusing

- Too much advertising

- Large Welcome banners

- Multiple colored text

- Text difficult to read

- No Meta tags

- Multiple use of different fonts

- Under construction signs

- Scrolling text in the status bar

- Large scrolling text across the page

- Poor use of mouse over effects

Take some time to really look at your site. Compare it to
sites that you feel look professional. Time your sites load
time. Your customers won't wait. Their time is valuable.

The simple, well designed sites make the sales. If your
sales aren't what you had hoped , take some time to
seriously evaluate your site and make some changes before
spending your time and money on advertising and marketing.
You may be pleasantly surprised.

-----------------------------

Shelley Lowery is the publisher of Marketing Adzine - Marketing,
Advertising & Promotional Solutions for the Netrepreneur &
Article Announce - A Writer & Publisher Exchange. Visit her
site to subscribe. Web-Source.net http://www.web-source.net

 

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