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Marketing Article

Autoresponders - Put Your Business On Autopilot

by Shelley Lowery of Brajusta Publishing

Autoresponders are one of the top promotional tools available
online today. They are also known as mailbots, automatic
email and email on demand. They were derived from the very
popular fax on demand and designed to automatically
respond to any email message sent to it with an automatic
response. Their popularity most likely stems from its vast
variety of uses as it eliminates the need to manually answer
every response. Subsequently saving hours of valuable time.
Your information can be available to your prospective
customer 24 hours a day, 7 days a week. Get your best ad
copy ready, load it to your autoresponder and your business
is set to autopilot. When your prospective customer sends a
message to your autoresponder address, your information
will be instantly delivered to their email address.

There are many ways of utilizing the power of autoresponders:

* Sample E-zine Copy for potential subscribers

* Articles For Publication - A great way for writers to
distribute their articles

* Offer Free Powerful Reports on various subjects and use
your signature file at the end to promote your site or

* Offer Free Resources with information about your site,
product or business

* Information about your Business Opportunity

* Product listings

* Price list

* Welcome letters

* Thank you letters

* Order Confirmations

* Advertising Rates


There are many advantages associated with the use of
autoresponders. Not only do they automate the daily task
of manually replying to requests for information, but they
provide instant gratification for the recipient. They also
enable you to track your ad responses and gather the email
addresses of potential customers. A good autoresponder
service will automatically send you an email notification
informing you each time someone requests your information.

Selecting a quality autoresponder service:

When selecting a autoresponder service, there are many
factors that need to be taken into consideration to ensure
maximum performance.

* Personalized responses - This makes the recipient feel that
the letter was sent specifically to them.

* Automatic follow ups - Studies have shown it may take up
to seven contacts before closing a sale.

* Unlimited text length - If you are inhibited by the amount
of text your autoresponder may contain, you may be forced to
revise a successful sales letter, ultimately costing you

* Free Unlimited updating - It is imperative to provide your
customers with accurate, up to date information on your
products and services.

* Automatic Notification - You must have the ability to track
your ads performance. You should be instantly informed
each time someone requests your information.

Advertising Tips:

* Include your autoresponder address in your signature file.

* When placing classified ads, instead of supplying your
regular email address, use your autoresponder address.

* Appropriate News Groups

* Opt in email discussion lists

* Guestbooks

* Business Cards

* Letter Head

* Your web site

Key Coding Your Ads:

Tracking your ads response rate will be the key to your
marketing success. Once you test your ads and determine
which ad is pulling the most responses, you can easily test
which classified ad sites are producing results as well.
This will save you a lot of valuable time by only placing
your ads at classified ad sites that produce results.

1. Make a list of the classified ad sites you intend to post
your ad.

2. Number the list of ad sites.

3. You can key your ad using the subject of your email.
Many times, if you ask for a certain "subject" description,
it may not be provided. To avoid this problem you can add
a simple code to your email tag.


This code should contain your autoresponder address and
will automatically fill in the subject with your ad key when
clicked on. The "cl1" stands for the classified ad site
number one. The second ad site you have listed should be
coded as cl2 or classified ad site number two and so on. By
coding your ads you will know exactly where your leads are
coming from.

4. Begin submitting your ad and replace your normal email
address with your key coded autoresponder address.

You can obtain free autoresponders with all the amenities
mentioned above from any of the following sites:





Submit your autoresponder address to AutoResponder Central -
An Autoresponder Information Directory.


Shelley Lowery is the publisher of Article Announce -
A Writer & Publisher Connection & Marketing Adzine -
Marketing, Advertising & Promotional solutions for the
netrepreneur. Visit her site to subscribe. She offers
customized e-books with your logo, & a e-book
compilation service. Pick up some FREE E-books!
Web-Source.net http://www.web-source.net

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